onsdag 9. januar 2008

NRK3 movie

Task from NRK3: create an 8 second short movie branding the new channel. It could be anything but should express values as openminded and accepting. It is an entertainment channel but for the more narrow audience. 
I worked together with Håkon Raanes in the service design class on this one. After narrowing down alot of ideas we decided to work with compressed time and transformation. To portray this we used a microwave oven and placed i.e  a curly shirt, pressed the button, waited, and two seconds later out comes a smooth, ironed shirt with a tie. Other objects were: playing cards, ingredients for a cake, wollen yarn, a flowerpot without flower and a lightbulb. The surprise was ofcourse what the objects would transform into. 
We got good credits for this movie but for them to buy it we need to do some adjustments concerning the enviroment around the microwave. We will probably make another version soon.

Lefsa- cross media storytelling

Cross-media storytelling is about telling a story about a product in different medias and to use those medias individual strenghts and advantages to create a synergie effect that strenghtens the product.  

Karin and me chose to work with Vestlands Lefsa and to use three different medias to tell the story about the product: commercial(tv-cinema), web and the product itself. This took the shape of being a brandingcampaign.
To make a long story short, lefse is dull so we wanted to play with this and came up with a concept for commercial where we intervju young people on the street telling us about how dull it is. Then we edit these statments to becomming positive but in a funny way that you cleary see that we have cheated. On the web we would alow people to play with the intervju sequenses and participate in a contest by sending in edited videos. For the product we played on the editer/director assosiation and made a stamp on lefsa that only would be visible when being prepared in water. (like a photo in a photolab). This stamp would maybe give you exclusive information, a prize etc. 


What a nightmare.
Algoritms, float, init, void, setup..... I kind of knew it was comming but I'm not the programming kind of guy. And this was worse than expected. Processing is a programming application and we used it as a way to create generative, computational art for a start. First we made a drawing tool which ended up being two boxes moved around by the mouse creating beautyfull images as they rotates and fades in intensity. 
Finally we (Ingrid, Marianne and me) made a simple but cute computer game called Flea Olympics. The player controls a flea as it's running through the hairs on a dogs back. Like in a slalom contest. With great help from our teacher on that course, Marius Watz, we pulled it off. 


Anders Waldersnes

Former interaction design student Anders talked about his diploma assignment called PLAY. The project was to examine how we could use television in the future now that it has got heavy competition from computers. 

He talked about the importance of being thorough and structured in the analysis and to trust that methodes will generate new ideas. He also stressed the importance of evidencing and experience prototypes. In his project he had made an interface for a tv-menu. Although it was just a sketch and had simultated functions it served the purpose well of being an experience prototype. We got introdused to the quick, creative methode of idea cards where you write an idea down on a card, make a simple drawing of it and also attatch a picture that is assosiated with what your idea is about. hang them up on a wall to get easy accsess later on. 

Through analysis he came up with three concepts to interpret the future tv experience:

Filter- alow the users to filter the kind of programs they want to watch.
Share- find ways for the users to share their preferences and opinions with their friends, or other users.

Max choise / Minimize choise- use the existing model where the broadcaster controls what programs is sent or let the user deside.