Social life of objects

"The interesting thing about Social Objects is not the object itself, but the conversations that happen around them" ... "Social Networks are built around Social Objects, not vice versa." 

Hugh Macleod, Gapingvoid.

I am hooking up with classmate Marianne as we are concidering working in the area of social objects. What is a social object? Is it another word for sharing advice? What differenciate social objects from other objects?  

"The fallacy is to think that social networks are just made up of people. They're not; social networks consist of people who are connected by a shared object"  Zengstrom.com